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David Abramowski

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Make Rain from Existing Webinars with Guidearama

webinarWe don’t like to admit it but we all have them. You know…that collection of webinars on our hard drive that sit around and do nothing but collect electronic dust. Do not give up on those content assets so quickly. Just because a webinar may be six months old doesn’t mean that it is useless.  Many topics that interest our customers can stand the test of time and have a rather long shelf life.  So let’s put them to good use to engage with website visitors and our social followers to improve our email marketing lists and eventually turn more visitors into customers.

With Guidearama you don’t need your IT teams approval or assistance to put your webinars to good use. Simply gather up a half dozen or so of those webinars and put them back to work today.  Guidearama takes away the pain of figuring out how to create and manage a lead generating webinar listing.  Here is what you get when you use Guidearama to bring your webinars back to life…

Automagically get a mini-site for your webinar listing 

Guidearama creates a stand alone website page just for your content (live, ready to share).  You can add a logo or keep it bare bones, its all up to you. You can also assign a custom web address or use a <name>.guidearama.com link.  The Guidearama online wizard will walk you through the steps to add each webinar to your listing.  Follow the prompts, paste in the embed code from YouTube, Vimeo or wherever you host your videos, fill in the descriptions and click “publish” to bring your Webinar directory to life.  There are some options that you can select for the mini-site (aka content catalog, listing page, webinar playlist, etc) including a few different “looks”.

Landing Pages at the Ready

Once you have published a webinar as a listing on Guidearama you get an auto-generated landing page that will provide more detail about your webinar and encourage the website visitor to take the next step.  No more programming landing pages or messing around with drag and drop editors.  Simply publish and go with Guidearama.

Optional Lead Capture 

You can choose to freely give away access to individual webinars or you can require that the visitor provides their contact information (leads baby).   When turned on, by default Guidearama will ask for email address along with first and last name.  You can add more fields if you want to collect additional data.  Guidearama can send you a notification every time a new lead is added or you can log into our application at anytime to download a lead file ready to upload into Salesforce, SugarCRM or any other place you track customer information.  We also have a pre-built integration with MailChimp that will automatically send every new lead into your email marketing list (yeah that’s instant drip marketing).

You’ll also get statistics on which webinars are driving the most leads, the most views and the most return visitors.   So why not take advantage of those webinars that you already have? Give Guiderama a try by adding one of your Webinar listings to a free trial.

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More Stories By David Abramowski

David Abramowski is a technologist turned product leader. David was a co-founder of Morph Labs, one of the first Platform as a Service plays on AWS. He was the GM for Parallels Virtuozzo containers, enterprise business, and most recently he is the leader of the product marketing team for the IT Operations Management solutions at the hyper growth SaaS company, ServiceNow.